General Liability General liability coverage provides the financial protection that keeps your company’s assets from becoming vulnerable in the event of a claim or lawsuit. The amount of coverage your company requires depends on several factors. We work closely with our agencies to ensure you have the right coverage suited to your specific needs. General liability insurance coverage protects your business against claims resulting from: Bodily injury and property damage arising out of premises, operations, products, and completed operations Advertising (copyright infringement, libel, slander, etc.) Personal injury Talk to an Agent Today.